Don’t underestimate the power of storytelling.

Written By Caroline Kubaski

Recently, I picked up a book that I didn’t expect to find: the novel behind a film I watched years ago. The movie stayed with me at the time, but I never thought about it again—until the book appeared in front of me. I bought it immediately, without hesitation.

It made me wonder: why do we consume the same story in different formats?
Why do people read books from films they’ve already seen?
Why do we listen to the same podcasts, reread favourite novels, or rewatch shows we know by heart?

The answer is simple: a good story sticks.

Why We Revisit Stories

When a story resonates, it leaves an imprint. We want to feel that connection again, but through a new lens. A book gives us details the film missed. A film brings emotion to life in a way words can’t. A podcast version adds commentary, tone, and depth.

Different formats don’t replace each other, they enrich each other.
They let us step back into a world we love, from a fresh angle.

And this isn’t just true for entertainment.
This is the foundation of effective marketing and personal branding.

A Strong Brand Is Built on a Story Worth Repeating

If your story is compelling, people remember it.
They recall how it made them feel.
They associate you with that narrative long after the first touchpoint.

That’s why brands with strong storytelling can show up again and again, in posts, videos, interviews, emails. And their message never gets old. Consistency builds recognition. Repetition builds trust.

Your audience isn’t tired of hearing your story.
They’re tired of hearing stories that don’t matter.

Tell Your Story in More Than One Way

Marketing today isn’t about posting once and hoping it lands.
It’s about showing up across formats and platforms:

  • Long-form blogs

  • Short-form social content

  • Video snippets

  • Email newsletters

  • Visual storytelling

  • Behind-the-scenes moments

Each format adds a new layer. Each one gives your audience another chance to connect.

The right story, told well, doesn’t fade, it gets stronger.

The Takeaway

Don’t hold back from repeating the heart of your brand story.
Refine it. Repackage it. Retell it.

Because when your story resonates, people want to hear it again.
And again.
And again.

Caroline Kubaski